As a digital agency, deciding between building responsive mobile websites versus going all in with native mobile apps can be difficult. Obviously, you want to invest in the technology that your clients have the most demand for and from which they’re most likely to derive value. On the one hand, …
It’s so important to realize that tracking your business’s content marketing strategy is vital for success. Without tracking, you’ll be unable to highlight your shortfalls or identify the weaker spots in your campaign. Without this information, you won’t be able to streamline or optimize your strategies which will result in …
SEO companies and digital agencies have to project a professional image to clients. A basic website design will simply not do. You will be glad to hear that there are hundreds of stylish WordPress themes that were created specifically for marketers. In this article I have created a list of …
Demographics, geographical location and psycho-graphic factors are some of the phrases thrown around when people talk marketing strategy. And rightly so, since these are among factors you need to keep in mind when starting a new business. In other words, you need to have a clear understanding of your target …
As a digital marketer, you most probably have a professional toolkit that makes your work easier and fun. Your toolkit could contain resources such as monitoring tools, SEO software, eBooks and blogs you love and follow among others. In this post, we’ll unveil over thirty websites you can add to …
There comes a point in every digital marketer’s life where one must graduate from an amateur to a professional. Once you’ve fully grasped the foundation concepts of marketing, learned the inner workings of the best digital strategies and platforms that work for your business and figured out what metrics are …
I’m going to put it out there, right from the start: I love email. I know you’re thinking “No one LOVES email. It’s just one of those things, like public transportation or the weather. We use it, we tolerate it and that’s it!” Not me – I’m the kind of …
Just the other day, Steve, an old friend of mine, asked me to help his wife, Liza, get into freelance blogging. Well, a huge chunk of my online earnings come from blogging about digital marketing, WordPress and web design, but between you and me, I had no idea where to …
There are just so many hours in a day. You have to go to work (be it full-time, part-time or project-based). You have to do chores around the house, go shopping, spend time with your partner. Sometimes sleep, watch TV or enjoy a nice walk in the park. Nowadays there …
Teaching was not something I was seriously considering. As a timid introverted child I stayed mostly in my room, playing video games. My friends and colleagues were outside, playing basketball or football and generally socializing. Time went by and I discovered that all the hours I had spent inside were …